Unfair airplay of East African music videos on the continental channels is not something new. Musicians and fans have lost their cool over the so called monopoly by West African music played on these channels.
They claim that some videos played are of poor quality but these channels continue to give them massive airplay each day thus denying East African artistes chance to shine on the continent.
They point out MTV Base and Channel O that plays almost 90 percent of Nigerian music but they acknowledge Trace TV that tries to offer East Africans fair airplay.
Below are some of the posts from the trending hashtag on Twitter and Facebook. “#wewantfairairplay”
"Africa Isnt Made Up Of Only West And South Africa"..We Pay For Yo Channels On Dstv Expecting To Enjoy More But U #mtvbaseAnd #channel0
Hw Can U Hv An African Official Countdown N Deres No Any East African Song U Guys As If Yo Meaning Dat We Dont Have Good Music Frm Ug, Kenya, Rwanda, Tz, Burundi Etc So
U Guys Work Upon Dat Playing 9 Songs Of Wizkid A Day And Only One Song From East Africa Is Mob Inequality...!!
#wewantfairairplay
Hw Can U Hv An African Official Countdown N Deres No Any East African Song U Guys As If Yo Meaning Dat We Dont Have Good Music Frm Ug, Kenya, Rwanda, Tz, Burundi Etc So
U Guys Work Upon Dat Playing 9 Songs Of Wizkid A Day And Only One Song From East Africa Is Mob Inequality...!!
#wewantfairairplay
East Africa demanding fair representation of EA Music on ChannelO & MTVBASE @DStv_Kenya Kenyan musicians Tupo? #Wewantfairairplay
This morning we've come up with this campaign to acquire 'Fair Airplay' on these African music channels. In the above pic is DJ Joe Mfalme,a Kenyan DJ responsible for submitting videos and other music projects from East African artistes and making sure East African talents are exposed to Channel O Africa and MTV Base Africa.
I would like to inform you all that he is not doing enough (or rather totally nothing). We as a team (together with a few other guys) have come up to fight for the rights we were granted. Look here,we subscribe for these PayTV channels and I know there are contracts/agreements that were signed/reached at by music agents (e.g DJ Mfalme) in regard to how much exposure East African music should be pushed.
In return,we the fans subscribe to their channels to offer viewership since our region is part of their area of coverage. To our disappiontment however,you can spend an entire day watching Channel O and you will only watch 3 East African videos compared to a mindblowing figure of about 7 videos from Wizkid alone.
You can imagine. I know you're gonna come up with an arguement and say that these channels are local channels in Nigeria and S.A..but if so,then why do they sign agreements requesting for viewership from our countries? They want the exposure,right? So what makes them think we do not want to share the same spotlight?
They claim Channel O Africa plays all good videos from the African region;but Africa is not made up of Nigerian,Ghana and S.A. There are countries like Tanzania,Uganda,Rwanda,Burundi,D.R.C e.t.c. How can you make an African countdown and there's entirely not a single music video from East Africa? How? Is that fair? I don't think so too!
I would like to inform you all that he is not doing enough (or rather totally nothing). We as a team (together with a few other guys) have come up to fight for the rights we were granted. Look here,we subscribe for these PayTV channels and I know there are contracts/agreements that were signed/reached at by music agents (e.g DJ Mfalme) in regard to how much exposure East African music should be pushed.
In return,we the fans subscribe to their channels to offer viewership since our region is part of their area of coverage. To our disappiontment however,you can spend an entire day watching Channel O and you will only watch 3 East African videos compared to a mindblowing figure of about 7 videos from Wizkid alone.
You can imagine. I know you're gonna come up with an arguement and say that these channels are local channels in Nigeria and S.A..but if so,then why do they sign agreements requesting for viewership from our countries? They want the exposure,right? So what makes them think we do not want to share the same spotlight?
They claim Channel O Africa plays all good videos from the African region;but Africa is not made up of Nigerian,Ghana and S.A. There are countries like Tanzania,Uganda,Rwanda,Burundi,D.R.C e.t.c. How can you make an African countdown and there's entirely not a single music video from East Africa? How? Is that fair? I don't think so too!
So,please let's join efforts and ask for one thing only. FAIR AIRPLAY. I know not all are gonna support this drive,but I want those willing to join me on twitter,facebook,instagram and other modes of social media and put this message out loud (in anyway you choose) specifically to @ChannelOAfrica @MTVBaseAfrica @TRACEAfrica with the hashtag #WeWantFairAirplay
Incase you have better ideas on how to tackle this problem,please reach me and we can share it all and break down this issue of Music Regionalism. AFRICA is ONE!!
#WeWantFairAirplay #WeWantFairAirplay
ive been able to witness several poor quality Nigerian n Ghana vids playing on channelO n it really beats my understanding wen these pipo say that fo a vid to be played it has to be of good quality fo an easy example, chec Cynthia Morgan vids and they aint in anyway different frm d vids med here in Ug
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